Building something like a nonprofit marketing plan can be difficult if you are unsure of where to even begin. While larger businesses have full time and dedicated professionals specifically involved in marketing, smaller businesses may be on their own. But luckily, advances in technology and internet marketing in recent years have helped somewhat level the playing field. There are numerous ways a small business can help convert more leads from their efforts. Read on for three great tips to get more out of your leads.
Personalize
Did you know that something as simple as personalizing an email can improve your click-through rate by 14%? In addition, your conversion rate can increase by about 10%! Personalizing your products and consumer contacts makes your customers feel more valued. Increasing your customer loyalty will also help you, since building that relationship with just 5% more consumers will increase your profit margin per customer by 25 to 100%. With those statistics, there’s no arguing the importance of this simple step.
Utilize SEO
About 50% of businesses will increase their lead generation budgets and 44% will keep them the same. But budgets overall don’t matter, it’s what you do with them. Optimizing your company’s search engine optimization will help more people find you on major search engines such as Google.
Pre-Qualified Lists
Lastly, list brokers can be a huge assets. They can help with phone lead lists, renters lists, and residential sales leads. Their phone lead lists will connect you with pre-qualified consumers, doing a chunk of the work for you!
Could you see your business utilizing any of these tips? Which ones do you think should be prioritized? We would love to hear your thoughts and comments!
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