Marketing in the digital world now has layers upon layers of things to deal with. It used to be enough to have phone lead lists, or commercial mailing lists, or direct mailing lists. But now there’s dozens of other platforms to capitalize on in addition to having a phone lead list, and they’re just as important. Read on for an easy way to remember how to capitalize on your marketing strategy.
Engage
While a mail list service will certainly keep your name fresh in a consumer’s mind, there’s nothing quite like actually engaging with your consumers. More than 74% of internet users are now engaging with others on social media, and having your page to go to will help. You can answer questions and concerns, as well as hear feedback directly from the people you serve. Basically, it can help build lasting relationships. Reports show that having loyalty with just 5% more consumers will increase profit per customer by 25 to 100%.
Educate
Another big thing you can do, especially for those marketing business to business, is build authority. By providing educational content in a certain industry, you’ll gain credibility, and people will automatically think of your business when they need help.
Enhance
Enhancing the consumer experience should always be a number one priority. Reports show that relevant emails, for example, drive 18 times more revenue than generic emails. Take the time to see your business through a consumer’s eyes, and adjust it according to what you would want in a business that you work with. This is also where customer feedback will be helpful in the continued advancement.
How are your current marketing skills? Will you be employing any of these tips? Do you have your own tips? Let us hear your thoughts and comments!
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